About Us


The Elite Fitness Group UK

The Elite Fitness Group UK has started to bring together many aspects of Health and Fitness from Rehabilitation and Sports Massage to Personal Training and custom Sports Coaching.



Alex has over 10 years working in the Health and Fitness profession. He has gained extensive knowledge working in some of London's premier gyms and personal training celebrities. As well as working in rugby Alex also works with World Champion Sports acrobats and West End dancers. Alex has a wealth of knowledge and a passion for helping people with sporting injuries as well as back pain.

During his time as a Personal Trainer Alex studied The Art of Osteopathy. Gaining knowledge and experience in this field has led to opportunities to work with some of the top Rugby Clubs around such as London Scottish, Blackheath, Westcombe Parck RFC, Ramblin Jesters 7s, Dog River Howlers 7s (Canada), Kent County U21 15s, Kent County 7s, the International Barbados 7s team as well as the West Indies Invitational Select 7s Team. 

Alex has established a full approach to health and wellbeing from a soft tissue, psychological and biomechanical approach by utilising exercise and rehabilitation.


The History

Prior to an established career in the Health and Fitness industry, Alex was an elite level Gymnast. In his 13 year career Alex received National and Regional Honours placing him in contest with the Beijing Olympics as well as being invited to various highly sought after auditions such as Cirque du Soleil and La Reve. It is this experience that has lead him in to the world of Pole Fitness and Calisthenics Coaching. With the use of his Personal Training, Gymnastics Coaching and knowledge gained through Osteopathy The Elite Fitness Group UK was born.